Why scientists need to engage the public with good science communication

Last Wednesday, I attended a science communications masterclass held at the one-north Festival. The talk was given by Professor Juliana Chan, an assistant professor at Nanyang Technological University by day, and editor-in-chief of Asian Scientist Magazine by night.

In her talk, she focused on the importance of communicating science to a general audience, shared several practical science writing tips, and introduced various business models and career opportunities available in the science communications industry. So, as science journalist infant I asked myself: what is science communication all about and why is it that the public should be well-informed about science?

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